Every fashion risk-taker kisses the ground RiRi walks on. Her edgy and boundary defying appearance pounced on the minds of Puma designers, promoting her "Bad Bitch" persona and well, reinventing Puma within the competitive battle field of sneakers. Vanity Fair couldn't have titled it better, "How Rhianna's Puma Creeper Became the Year's Must-Have Shoe," as celebrities like Jessica Alba and Gigi Hadid pair them with trendy day to day outfits.